Building brands through storytelling that drives real business impact.

Tim Bayne is an executive creative leader and brand storyteller with more than 25 years of experience shaping and evolving consumer brands across agency and in-house organizations.

He spent over two decades at BBDO New York, where he served as Executive Vice President and Global Executive Creative Director, leading brand platform development and integrated campaigns for brands including M&M’s, Lowe’s Home Improvement, Mountain Dew, AT&T, Humana, and American Family Insurance. For 14 years, he led creative across all channels for M&M’s, including seven years overseeing global work across multiple international markets.

More recently, his work has focused on in-house creative leadership and organizational development. As Vice President of Creative at Destination XL Group, he led a multidisciplinary team responsible for brand expression across digital, e-commerce, paid media, video, and retail — scaling content production while introducing AI-enabled workflows to increase speed, efficiency, and output.

In addition to his in-house leadership, he has worked as an independent creative director and brand consultant, partnering with internal marketing leaders and agency partners to help define brand positioning, develop storytelling platforms, serve as a brand steward, and guide execution across product launches and campaigns.

Tim is a collaborative creative leader who believes creativity should function as a business lever — one that, when embedded across an organization, drives differentiation, accelerates growth, and improves how teams solve problems beyond marketing.

Experience:

Creatively Led: M&M’S - Lowe’s Home Improvement - Mtn Dew - American Family Insurance - Humana - Birds Eye - Vlasic - Duncan Hines - Subway
Also worked on: Visa - AT&T - Pepsi

2022 Most Promising Coach & Speaker - Most Promising Multi-Cultural Students

Somerset Hills Learning Institute: 2004-2020 - Created fundraising content for this nonprofit school that offers services to children, adolescents, and adults with autism

McCann NY - Art Director

MasterCard - Marriott Hotels - Blue Triton Brands (Poland Springs, Arrowhead, Deer Park, Ozarka Waters)

Deutsch NY - Freelance, Junior Art Director

Bank of America

AWARDS & RECOGNITION

Cannes Lions
1 Gold
4 Silver
10 Bronze

The One Show
2 Gold
3 Silver
5 Bronze

D&AD
1 Graphite
4 Wood

ADC Cubes
1 Gold
4 Silver
1 Bronze

London Int Awards
1 Silver
4 Bronze

Clios
3 Bronze

AICP Next Awards
2 Winners
(2014, 2017)

National ADDYs
8 Gold
3 Silver

The Andy’s
2 Silver

Webby’s
1 Winner (2018)
4 Honorees

Shorty Awards
Winner in Vine
(2015)

Effie Awards
2 Silver
4 Bronze

Kinsale Shark
3 Gold
2 Silver
6 Bronze

The Mashies
Winner - Best use of Short Form (2015)
Winner - Best use of Instagram (2016)
Winner - Best use of Mobile
(2016)

FAB Awards
3 Gold
1 Silver

Golden Award of Montreux
2 Gold

USA TODAY Super Bowl AdMeter
#4 M&M’S (2021)
#6 M&M’S (2019)
#6 M&M’S (2018)
#5 M&M’S (2012)

Epica Awards
1 Bronze

Cristal Festival
2 Bronze

WARC Awards
Grand Prix for Effective Use of Partnerships& Sponsorships (2016)

Morning Consult - a data driven brand intelligence research company released this in October 2022