Tim Bayne is an executive creative leader and brand storyteller with more than 25 years of experience shaping and evolving iconic consumer brands across global agencies and in-house organizations.

He spent more than two decades at BBDO New York, where he ultimately served as Executive Vice President and Global Executive Creative Director, leading creative for brands including M&M’S, Lowe’s Home Improvement, Mountain Dew, AT&T, Humana, and American Family Insurance.

For 14 years, he served as the creative lead on M&M’S, helping shape the brand through global campaigns, 15+ product launches, and the creation of the Brown and Purple M&M’S characters.

Tim has won numerous awards, including Cannes Lions, The One Show, D&AD, Clios, ADC, Webby, and the Effies. His work for Lowe’s, M&M’S, and Mountain Dew contributed to BBDO New York being named one of Fast Company’s Most Innovative Companies for four consecutive years (2017—2020). He’s also been named to the ADWEEK 50.

In recent years, his work has increasingly focused on leading creative organizations from inside the business. Through executive leadership and embedded consulting roles, he has partnered with internal marketing teams and external agencies to shape brand strategy, launch new products, strengthen creative operations, and guide brand stewardship for companies including Edgewell Personal Care, Haribo, DXL Big + Tall, and others.

Throughout his career, one of Tim’s greatest strengths has been building long-term partnerships with clients who value both creative excellence and thoughtful collaboration. Those relationships have given him the opportunity to help shape and evolve some of the world’s most iconic brands over many years.

Experience:

Creatively Led: M&M’S - Lowe’s Home Improvement - Mtn Dew - American Family Insurance - Humana - Birds Eye - Vlasic - Duncan Hines - Subway
Also worked on: Visa - AT&T - Pepsi

2022 Most Promising Coach & Speaker - Most Promising Multi-Cultural Students

Somerset Hills Learning Institute: 2004-2020 - Created fundraising content for this nonprofit school that offers services to children, adolescents, and adults with autism

McCann NY - Art Director

MasterCard - Marriott Hotels - Blue Triton Brands (Poland Springs, Arrowhead, Deer Park, Ozarka Waters)

Deutsch NY - Freelance, Junior Art Director

Bank of America

AWARDS & RECOGNITION

Cannes Lions
1 Gold
4 Silver
10 Bronze

The One Show
2 Gold
3 Silver
5 Bronze

D&AD
1 Graphite
4 Wood

ADC Cubes
1 Gold
4 Silver
1 Bronze

London Int Awards
1 Silver
4 Bronze

Clios
3 Bronze

AICP Next Awards
2 Winners
(2014, 2017)

National ADDYs
8 Gold
3 Silver

The Andy’s
2 Silver

Webby’s
1 Winner (2018)
4 Honorees

Shorty Awards
Winner in Vine
(2015)

Effie Awards
2 Silver
4 Bronze

Kinsale Shark
3 Gold
2 Silver
6 Bronze

The Mashies
Winner - Best use of Short Form (2015)
Winner - Best use of Instagram (2016)
Winner - Best use of Mobile
(2016)

FAB Awards
3 Gold
1 Silver

Golden Award of Montreux
2 Gold

USA TODAY Super Bowl AdMeter
#4 M&M’S (2021)
#6 M&M’S (2019)
#6 M&M’S (2018)
#5 M&M’S (2012)

Epica Awards
1 Bronze

Cristal Festival
2 Bronze

WARC Awards
Grand Prix for Effective Use of Partnerships& Sponsorships (2016)

Morning Consult - a data driven brand intelligence research company released this in October 2022