Led Lowe’s to New Creative Heights

I took over as the creative lead for Lowe’s in 2014. By the end of 2018, it was one of the most creatively awarded brands at BBDO over that time span. We knew we had to do things differently being #2 behind Home Depot. We utilized the data that consumers found Lowe’s to be more helpful than the competitors and the target audience preferred social channels over cable channels. This led to us using cutting-edge and more cost-effective social platforms that were new to our clients and the industry. It not only drew attention and garnered sales from our consumers, but it also garnered a lot of respect and accolades from the industry.