Led M&M’S Creative for 14 years

To say I was committed to this brand is a bit of an understatement.  I spent the last 14 years making sure the work was fresh, culturally relevant, and groundbreaking year in and year out. M&M’s is one of the most iconic brands in the world. But it only has a fraction of the budget that other major brands have at their disposal. That challenged us to tackle each problem more strategically and utilize innovation to creatively break through the clutter and engage consumers. Our goal was simply to make chocolate candies and 7 little M&M’S characters iconic. Creating a voice for these characters across multiple messages and channels could at times feel more like running a sitcom than a chocolate brand. I was leading a comedic cast of characters that have unique personalities and traits. And millions of fans.